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The importance of making videos for Google My Business

Google My Business is primarily a platform for businesses to keep their customers up-to-date on what’s going on. A profile on Google My Business includes a map, contact information, and a brief rundown of what they do. But, did you know that it also includes a video? That’s right! This article is going to cover the importance of making videos for Google My Business.

Why are videos important for Google My Business?

With 1.4 Billion Google queries per day, video is the most powerful SEO tool for businesses. Videos rank higher in search results and have a higher conversion rate. In fact, 90% of people who watch a product video will buy it online or visit a retail store to purchase it in person! Videos are a highly effective way to communicate with your target audience and make you stand out. Google My Business videos are recommended to be 2-3 minutes long to ensure the most relevance for your audience. Videos are also an important ranking factor for businesses on Google.

What are the steps for creating a video correctly?

1. Create a script and summarize the video in 10 words or less. 2. Write down what you want to say during your video and make sure all of those points are included in your script. 3. Set up your camera and film yourself as you speak for 4-5 minutes on the main points of your business. 4. Edit the video to remove any unnecessary parts (e.g., “um”s, pauses, etc.)

Pro tip: is to use your phone

The video doesn’t need to be fancy – you can put it on your phone. Hold the camera sideways and film at a diagonal angle so it’s easier to read what’s written on the sign. That’s it! Keep the video short and don’t forget to include your contact information. There’s a lot of work involved in setting up your Google My Business online. Especially if you’re a small business owner, you’ll want to make sure that your efforts get results. Video is one of the easiest and most effective ways to drive traffic to your website. When you simply take out your phone and start making videos, campaigns can be created easily based on how well they perform.

How do I edit my video to make it look professional?

It’s important to make your videos look professional and interesting. You can make the very best video possible if you follow these steps: If you have the ability to shoot your own videos and upload them to YouTube or Google, that’s great. But what about hosting them on your website in order to reach a wider audience? For this, you need an editing program like Adobe Premiere Pro. What makes editors so effective is their ability to cut scenes together and make edits that are seamless and smooth. You also need to spend time with your video clips in order to see if they sync up well with each other.

What are some common mistakes made when making videos?

One mistake that people make is putting time limits on the length of their video. There should never be a time limit because the viewer can’t stay focused for too long and they might get bored. Another mistake would be to not leaving enough time for the viewer to digest what they just saw before moving on to the next section. A good video should have short, clear points that keep their attention. There are a lot of things to consider when making videos for your business. The first thing is finding the right camera. You may want to use a DSLR or mirrorless camera, or you can use an iPhone or GoPro. Another consideration is lighting. Using natural light will give your videos a professional look and feel. You should also make sure that your video captures all aspects of what you are selling and its benefits so people know why they should buy from you as opposed to your competitors.


Google My Business is a great tool for small businesses. You can use it to make your business look professional and improve your search engine ranking. It is important, however, to make videos for your Google My Business page as they are the best way to make sure that potential customers know who you are and what your products or services are Creating videos for Google My Business is the most important aspect of marketing your business. Videos are second only to text when it comes to converting visitors and turning them into leads. When people watch a video, they are watching for at least 3x longer than a text-based blog post. Not only does this help increase brand awareness, but it also increases customer retention by helping them remember what your business offers and how you can help solve their issues.

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